More Cooperativism, please!
Memory Lane alert. When I was a student at Bauhaus-University 1999-2005, all things internet were kind of new, promising and exciting.
Back in the olden days we analyzed the business cases of DELL and sorts to cheer about direct distribution and cutting out those costly middle men. And virtual communities were a movement not platforms to target ads. Today digital business is all about controlling massive marketplaces.
In those university seminars we were applauding to the possibilities of a long-tail economy and all this. I know, I am not the first to notice and a lot has been written about it already.
But something around the diversion in how digital technology is used in commerce and business has reached a peak in bugging me.
We have successfully cut out the middle men in the early days of the internet just to now rely on monolithic market place providers who introduced new
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